New store openings, acquisitions, and e-commerce drive will drive Kenya retail industry outlook to 2026. Further, strong M&A activity coupled with the expansion of distribution channels will benefit the companies operating in the Kenya retail markets.
On the other hand, growing consumer awareness, increasing competition, costs involved in the deployment of advanced technologies such as Artificial Intelligence and emerging non-traditional resellers will challenge the market growth.
Retail companies across Kenya focus on improving economies of scale, boosting operational efficiency and diversifying revenue through e-commerce channels.
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On the global front, the retail market size is estimated to be around $4.8 billion with North America dominating the retail sales, followed by Europe and the Asia Pacific. Further, the Middle East, Africa and Latin America are expanding rapidly.
Expansion into new markets remains the core strategy of global leading companies with average operations per company spanning across 10 countries. Among products, fast-moving consumer goods topped the sales during 2019, followed by hard and leisure goods, apparel and accessories, and others.
Growing Kenya e-commerce distribution channels are encouraging the foray of new entrants into the market. Recovering economy coupled with increasing buyer purchasing power, high disposable incomes of middle-class families and ease of access are driving the retail industry in Kenya.
The Kenya Retail Market, Size, Share, Outlook and Growth Opportunities 2020-2026 presents a comprehensive analysis of the country’s retail market. Key trends and critical insights into Kenya Retail markets along with key drivers, restraints, and growth opportunities are presented in the report.
Kenya household spending, expenditure outlook on essentials and non-essentials are forecast to 2026. Further, Kenya spending on food, alcoholic drinks, non-alcoholic drinks, tobacco spending, and others are forecast and analyzed in the report.
On the Kenya clothing and footwear expenditure front, the total spending on Kenya population on clothing, footwear including repair spending is forecast to 2026.
Besides, key trends, drivers and market outlook of Kenya household goods, tourism expenditure are also included in the research.
Kenya Retail market is compared against five of its competitive markets in the region to analyze the role of Kenya on the regional front and benchmark its operations.
Global Retail, Asia Pacific, Europe, Middle East Africa, North America, and Latin America Retail market outlook is also presented in the report to provide a global perspective of the industry.
Kenya population and economic outlook are also presented in the report to provide insights and forecasts of macroeconomic factors shaping the future of Kenya Retail markets.
Further, business and SWOT profiles of three of the leading Retail companies in Kenya are detailed in the report along with recent developments and their impact on overall market growth.
Scope of the report-
• Market-by-market analysis and outlook, 2017- 2026
• Potential growth opportunities and areas of focus
• Key forecast drivers, challenges and their sensitivity
• Retail Industry- Market trends, the market attractiveness index
• The outlook of Retail segments, applications, and spending
• Competitive landscape including profiles, Business description, financial analysis
• Retail sector Market News and Deals
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Table of Contents
1.1 Market Scope and Definition
1.2 Study Assumptions
1.3 Research Methodology
2. Global Retail Market size Outlook and Opportunities to 2026
2.1 Global Retail Market Outlook, $ Billion, 2019- 2026
2.2 Global Food and Beverages Spending Market Outlook, $ Billion, 2019- 2026
2.3 Global Clothing and footwear Spending Market Outlook, $ Billion, 2019- 2026
2.4 Global Retail Household Market Outlook, $ Billion, 2019- 2026
2.5 Global Tourism Market Outlook, $ Billion, 2019- 2026
2.6 Global Retail Market Outlook by Region, $ Billion, 2019- 2026
2.6.1 Asia Pacific Retail Market Outlook, $ Billion, 2019- 2026
2.6.2 Europe Retail Market Outlook, $ Billion, 2019- 2026
2.6.3 North America Retail Market Outlook, $ Billion, 2019- 2026
2.6.4 South and Central America Retail Market Outlook, $ Billion, 2019- 2026
2.6.5 Middle East and Africa Retail Market Outlook, $ Billion, 2019- 2026
3. Kenya Retail Market Insights
3.1 Industry Overview, 2019
3.2 Kenya Total Retail Market Value Outlook, 2019- 2026
3.3 Kenya Retail Market Trends and Insights
3.4 Key strategies Planned by Market Leaders
3.5 SWOT Analysis
3.5.1 Key Strengths
3.5.2 Key Weaknesses
3.5.3 Potential Opportunities
3.5.4 Potential Threats
4. Kenya Retail Expenditure Outlook to 2026
4.1 Kenya Essential Retail Expenditure Outlook, 2016- 2026
4.2 Kenya Non-Essential Retail Spending Outlook, 2016- 2026
5. Kenya Food and Beverage Expenditure Outlook to 2026
5.1 Kenya Food Spending Outlook, 2016- 2026
5.2 Kenya Non-alcoholic Beverages Spending Outlook, 2016- 2026
5.3 Kenya Alco
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